What kind of institution might distribute your media product and why?

To make sure my magazine is a success, I need to chose a distributor that doesn't already own a metal magazine that is well known, such as Kerrang or Metal Hammer. These are owned by Bauer Media Group and Future Publishing.

I have decided to use Condé Nast Publications to distribute my magazine.



I have chosen Condé Nast to distribute my magazine because they are a well known company that have not yet distributed a successful metal magazine that has the potential to be very popular with the target audience I am trying to attract towards 'Voltage'.

Another advantage of having Condé Nast as my distributor, It will be guaranteed a place in the shops because of the Condé Nast's connections.


I believe that Condé Nast will also benefit from distributing my magazine because they do not currently own a metal magazine that is being exposed to the right target audience.

The leap into a new market will be a positive thing for Condé Nast and will definitely be a commercial success